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In addition to looking at their own criteria list customers refer to our certified and well-publicised FKM statistics in order to select the ‘right’ trade fair.“ Reed Exhibitions Deutschland Gmb H “We don’t rely on impressions when it comes to success at trade fairs.

Valid, independently audited data describing our coverage are the best indicator of the actual effectiveness of a trade fair.

The certified trade fair statistics and visitor analyses provided by the FKM are invaluable in helping our members to carry out these tasks.” Head of Marketing Vorwerk Deutschland Stiftung “The audit conducted by the FKM is highly important for us as an exhibitor to be able to design and evaluate our exhibition presence in the best possible way.

Structural features such as the general conditions, the target groups or brand environment are important core values for planning an exhibition.” Chief Executive Officer Fachausstellungen Heckmann Gmb H, Hannover “It is very important for us to have our exhibitions certified by FKM because this is a neutral organisation confirming the superior quality of our events.

Certification by FKM gives our customers a solid foundation on which to base these plans.” Managing Director HINTE Gmb H “Innovative and forward-looking companies in particular make very successful use of trade fairs as part of their marketing strategy.

Despite being an emotive platform whose defining element is personal dialogue trade fairs require rational preparation.

That strengthens our market position and sets us apart from those companies who do without this certification.” Managing Director Messe Bremen “The secret to gaining people’s trust is hard facts rather than many words, and that is what we deliver thanks to the auditing of our trade fair statistics by FKM.

The review said, “The Netgear AC1200 Smart Wi-Fi Router (R6220) is a solid choice if you're on a budget, but looking to outfit your home with dual-band Wi-Fi networking.” Truly Net published a positive review of the Arlo Wire-Free.If I don’t have any certified information from the event organiser, I’m not really in a position to assess our investment in the stand and in stand space.” Senior Director International Affairs ZVEI – German Electrical and Electronic Manufacturers‘ Association “Trade fairs still are one of the most important marketing instruments, especially when it comes to products and services that are in need of explanation.Comparability and transparency of key exhibition figures are important tools for ensuring and evaluating the success of trade fairs.That is the only way to fully exploit their wide-ranging potential.FKM provides relevant and reliable planning data and stands for transparent, quality statistics which benefit everyone concerned.“ Head of Department Shows & Events BITKOM “The certification of trade fair figures creates comparability and transparency.

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